
Trust, Terms and Privacy
At Shades of Grace Limited (“we”, “us”, “our”), we believe that trust is built through clarity, integrity, and respect. This page brings together the key policies that guide how we work, how we protect your information, and how we honour our commitments. Here, you will find our Privacy Policy, Cookie Policy, and Terms & Conditions—each designed to offer full transparency about how we operate, how we handle your data, and what you can expect when working with us.
Shades of Grace Privacy Policy
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1. Information We Collect
1.1. Information you provide directly You may give us personal data when you:
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submit a contact or enquiry form
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contact us via phone, email, or WhatsApp
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request a quote
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subscribe to our email newsletter
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provide files or images relating to a project
This may include:
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name and company name
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email address and phone number
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communication content (including emails, phone notes, and WhatsApp messages)
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project details, briefs, images, and documents
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1.2. Automatically collected data When you browse our website, we may collect:
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IP address
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browser type and version, and device type
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time of visit, pages viewed, and navigation paths
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referring website
This is standard, anonymised analytical data.
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1.3. Cookies and tracking technologies
Our website uses cookies and similar tracking technologies to ensure security, provide functionality, and analyse user performance. For a full explanation of the types of cookies we use, why we use them, and how you can manage your consent and preferences, please refer to our [Separate Link to Cookie Policy/Section].
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1.4. Google Analytics (if enabled) We may use Google Analytics to understand how visitors use our site. Google may collect:
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anonymised usage data
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IP address (anonymised where possible)
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click paths and interaction
You can opt out of Google Analytics cookies here: https://tools.google.com/dlpage/gaoptout/
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1.5. Embedded content from other websites
Pages may include embedded content (videos, images, articles, etc.). Embedded content behaves the same as visiting the external website. These sites may collect data about you, use cookies, track your interactions, or link data to your profile if you are logged in to their service. We cannot control external websites.
2. How We Use Your Information
We use your information to:
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respond to enquiries and quotation requests
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manage, prepare, and securely store records for projects (including storage on our secure Google Workspace Drive)
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improve website performance and user experience
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maintain security and prevent spam
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send email updates (only if you subscribe)
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comply with legal obligations
We do not sell your data and do not share it for marketing with third parties.
3. Lawful Basis for Processing (UK GDPR)
We rely on the following legal bases for processing your data:
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Contractual Necessity: Preparing quotes and fulfilling agreed work.
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Legitimate Interest: Responding to enquiries, managing and storing project records, and improving the website.
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Consent: Sending email newsletters, using non-essential cookies, and sending other optional marketing communications.
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Legal Obligation: Meeting our statutory requirements for record-keeping and compliance (e.g., accounting records).
4. How Long We Keep Your Data
We retain data only as long as necessary:
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enquiry/quote emails: typically up to 24 months
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project records: up to 7 years for accounting and legal purposes
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analytics data: typically 26–38 months (Google default)
You may request deletion at any time (unless we are legally required to keep data).
5. Who We Share Your Data With
We may share data only with third-party service providers acting on our behalf (data processors), including:
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Google (for email services, project storage via Drive, and analytics)
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IT service providers (website hosting, security)
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Analytics services (e.g., Google Analytics)
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Payment processors (if you use online payments)
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Delivery or courier partners (if applicable)
All partners operate under privacy-compliant agreements. We do not sell or trade your data.
6. International Transfers
Some of the services we use, particularly Google (for email and Drive) and our website hosting provider, may transfer and store data outside the UK and European Economic Area (EEA).
Where this occurs, we ensure your data receives the required level of protection by implementing Standard Contractual Clauses (SCCs) or relying on other valid international transfer mechanisms under the UK GDPR.
7. Your Rights
You have the right to:
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access the personal data we hold
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request correction of inaccurate data
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request deletion (“right to be forgotten”)
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object to processing
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withdraw consent at any time
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request a copy of your data
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restrict how we use your information
To exercise any of these rights, contact us at: Email: [Insert Contact Email]
8. Security
We take appropriate technical and organisational measures to protect your data, including:
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secure hosting
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encrypted connections (HTTPS)
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firewalls and access restrictions
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spam and malware monitoring
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restricted internal access
Despite this, no system is 100% secure, and we cannot guarantee absolute protection.
9. Links to Other Websites
Our website may contain links to external websites. We are not responsible for their content or privacy practices.
10. Changes to This Privacy Policy
We may update this Privacy Policy occasionally to reflect:
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changes in law
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changes in our operations
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new website features
The latest version will always be posted on this page.​
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If you have any questions, you can contact us at:​​
Website: www.shadesofgrace.co.uk
Email: info@shadesofgrace.co.uk
Address: Unit 5 Swanscombe Business Centre, 17 London Road, Swanscombe, DA10 0LH
Company Number: 14259964